国产动画自1923年发轫至今已有九十年,无论是动画的原创性、制作量、制作团队还是营销模式都在逐渐探索中日趋成熟。但作为国产动画的两大主体——国产电视动画与动画电影目前都囿于相似的发展瓶颈,即缺少作为文化产品所应具备的核心文化价值。本文立足于文化的物化属性,将文化视为可以被生产与消费的有形产物。文化生产即是蕴育、扩散、实现文化自身多样性价值的生产过程。动画作为录制文化亦是一种文化生产社会实践方式,本文就目前国产动画的叙事内容的展现形式着手,以此为基点思考其未来的发展思路。 Domestically produced animation has been in existence for ninety years since its launch in 1923. Whether it is the originality of animations, production volume, production team, or marketing mode, the domestic animation industry is gradually becoming increasingly mature. However, as the two major subjects of domestically produced animation, domestically produced TV animation and animated films are all at the same time facing similar bottlenecks in development, that is, the lack of the core cultural value they should possess as cultural products. Based on the materialized nature of culture, this article regards culture as a tangible product that can be produced and consumed. Cultural production is the production process of enriching, diffusing and realizing the diversity of culture itself. Animation as a recording culture is also a kind of social practice of cultural production. This paper starts with the presentation of the narrative content of domestic animation, and based on this, we think about its future development.