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媒体环境的深刻变革正在发生或者已然发生。新媒体所到之处攻城掠地,传统媒体面临着前所未有的竞争压力。而现在,固有的用户资源和采编优势让微信公众号成了他们的逆袭之地和新的话语权发声主战场。微信所具有的影响力已无处不在。普通用户层面,《2014年微信影响力发布》的数据显示,微信已成为人们生活的一部分,平均每天打开微信10次以上的用户达55.2%,62.7%的微信用户
Profound changes in the media environment are happening or already happen. Wherever new media governed, the traditional media is under unprecedented competitive pressures. And now, the inherent user resources and editing advantages make WeChat public account of their counter-attack and the new voice of the voice of the main battlefield. WeChat has the influence everywhere. At the general user level, “WeChat Influential Release 2014” shows that WeChat has become a part of people’s lives. On average, 55.2% of WeChat users who open WeChat more than 10 times each day and 62.7% of WeChat users