品牌化生存是现代社会最为显著的特征之一。在社会转型、受众分化和载体过剩的时代背景下,定位于小众群体的大众期刊,凭借信息产品的独特优势,消费为旗,聚合读者,以培育市场。最为成功的运营模式是期刊和生活互为驱动,共襄品牌。 Brand survival is one of the most prominent features of modern society. In the era of social transformation, the democratization of audiences and the excess of carriers, the mass-based periodicals, which are targeted at minority groups, rely on the unique advantages of information products and consumption as the flag to bring together readers to cultivate the market. The most successful mode of operation is that journals and life are driven by each other to share the brand.