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AdAge杂志2004年1月27日报道,全美广告主协会(Association of NationalAdvertisers)最近的调查结果发现三分之一的广告主认为广告公司患有“创意傲慢”病。这项调查是由该协会针对330家以上大型企业所进行的调查。调查旨在探
AdAge magazine reported on January 27, 2004 that a recent survey by the Association of National Advertisers found that one-third of advertisers rated advertising agencies as “creatively arrogant.” The survey was conducted by the association for more than 330 large-scale enterprises. The investigation aims to explore