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旅游审美引导就是旅游从业者培养旅游者对自然景观和人文景观的感受和欣赏能力,通过审美的引导来教育、感染、启发旅游者,以最终达到提升旅游者审美能力的目的。本文对张家界旅游审美引导存在的问题进行了深入分析,进而提出了重视旅游审美教育,提高旅游审美能力等具体措施。
Tourism Aesthetic Guide is that tourism practitioners cultivate tourists’ perception and appreciation of natural landscape and cultural landscape, and guide, educate, infect and inspire tourists through aesthetic guidance so as to ultimately achieve the goal of enhancing the aesthetic ability of tourists. This article has carried on the thorough analysis to the problems existing in the aesthetic guidance of tourism in Zhangjiajie, and then put forward some specific measures such as attaching importance to the tourism aesthetic education and improving the tourism aesthetic ability.