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奥运之年,对于奥运赛事的报道成为各大网站的必争之地,延续2008年北京奥运的辉煌,搜狐举全网之力,将“跨平台无缝传播”列为重点,传播渠道横跨电脑、手机和电视三大屏幕,实现对全球用户的全维度覆盖。多档奥运自制节目,报道内容更是反向输出传统媒体。其不俗表现亦赢得广告主的高度认可,视频广告规模位居行业领先。搜狐成功卫冕伦敦奥运报道,与中国奥运军团一同赢在伦敦。
During the Olympic Games, the coverage of the Olympic Games has become a must for major websites. Continuing the brilliant achievements of the 2008 Beijing Olympic Games, Sohu cited the power of the whole network, focusing on “seamless cross-platform communication” and disseminating channels Across the three screens of computers, mobile phones and TVs, to achieve full-scale coverage of global users. Multi-file Olympic homemade program, the content is reported reverse output of traditional media. Its decent performance also won the high recognition of advertisers, the largest video advertising industry leader. Sohu successful defending London Olympic Games coverage, together with the Chinese Olympic team won in London.