产品的定位一般说来,每种产品都必须面向某种特定的对象,并自与之相适应的包装,在市场上占有其适当的位置。包装设计向消费者传达适合这个定位的产品质量信息,例如,一个面包店出售三种质量的面包,分低档、中档和高档三种,包装设计要区别出这三个档次,看 Product positioning In general, each product must face a specific object, and from the appropriate packaging, in possession of its niche in the market. Packaging design to convey to consumers the product quality information suitable for this positioning, for example, a bakery selling three quality bread, sub-low, mid-range and high-end three, packaging design to distinguish the three grades, look