时下,产品召回已不再限定于汽车、食品、药品等领域,只要涉及安全问题,企业或许都将面临召回压力;这种压力可能来自主管部门,抑或源于媒体或客户群,尤其是在当前这个自媒体时代。召回不仅会使企业遭受重大经济损失,还可能进一步演化为危机事件、甚至法律责任。什么是召回?如何应对产品召回并加以预防?企业想实现基业长青,就必须了解这道难关,更要成功迈过。 Nowadays, product recalls are no longer limited to the automotive, food, pharmaceutical and other fields. Enterprises may face recall pressure whenever it comes to safety issues; such pressure may come from administrations or from media or customer base, especially in the current This self-media era. Recall will not only make the enterprise suffered significant economic losses, but also may evolve into a crisis or even legal liability. What is the recall? How to deal with product recalls and to prevent? Enterprises want to achieve Everlasting, it is necessary to understand this difficult situation, but also to successfully overcome.