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《男人装》杂志是目前国内最具代表性的男性杂志,与女性杂志不同的是男性杂志从封面到内文都充斥着女性元素,因此男性杂志——这个男性价值体系和思想世界的微缩呈现品,是可以充分体现出男性价值中女性的位置和角色的。本文认为从女性图片形象到女性话题报道,该杂志都将女性描绘为徒有性感美丽外表的形象,甚至含有性暗示的成分。本文从《男人装》入手,结合女性主义、社会性别理论及消费主义、符号学,探析其中的女性角色是如何呈现以及女性话语是如何表达的。
Men’s Wear magazine is the most representative men’s magazine in China. Unlike women’s magazines, men’s magazines are full of feminine elements from the cover to the inside of the article. Therefore, the male magazines - the miniature of the male value system and the intellectual world The product can fully reflect the position and role of women in male values. This paper argues that from the image of women to the topic of women’s stories, the magazine portrays women as having a sexy and beautiful appearance, and even contains sexually suggestive elements. This article starts with “men’s wear”, and combines with feminism, gender theory and consumerism and semiotics to explore how female characters are presented and how women’s utterances are expressed.