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本文探讨了如何使商标翻译本土化。在拓展国外市场方面,商标翻译起着举足轻重的作用。商标是产品在顾客心中的缩影,为使顾客接受并认可产品,商标翻译必须融入新市场的语言文化特色。
This article explores how to localize trademark translation. Trademark translation plays a decisive role in developing foreign markets. Trademark is a microcosm of products in the minds of customers. In order for customers to accept and approve products, trademark translation must integrate into the linguistic and cultural features of the new market.