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“中国汽车企业总是想得更多,但实际努力的少。”——《纽约时报》中国汽车工业协会发布的数据称,2010年中国汽车总产量1826.47万辆,再次蝉联世界第一。但是出口量却仅为54.49万辆,占总产量的比例不足3%。更严重的是,在西方发达汽车市场上,中国本土的汽车品牌还是一个零。为了更清楚地了解中国本土汽车品牌目前在海外发达市场的现状及口碑,我们拿起了放大镜,镜头下是3家中国本土汽车企业——比亚迪,长城和吉利,它们有望成为中国自主汽车品牌进入西方市场的先头军
“China’s automakers always want more, but less hard work.” - According to data released by the China Association of Automobile Manufacturers in the New York Times, China’s automobile output was 18.2647 million units in 2010, again ranking first in the world . However, the export volume was only 544,900 units, accounting for less than 3% of the total output. More seriously, in the developed western automobile market, China’s domestic auto brand is still a zero. In order to better understand the current status and reputation of Chinese domestic automobile brands in developed markets overseas, we picked up a magnifying glass. Under the lens are three Chinese domestic auto companies - BYD, Great Wall and Geely, which are expected to become China’s independent car brands The forefront of the Western market