论文部分内容阅读
胡晓芸:莫老师,你一直强调一个概念,就是规范的概念。这个规范在4A公司里面,除了外界或者行业约定俗成之外,还有每个公司自己的、个体的、独立的、规范的操作程序,这是别的公司所没有的,比如是你们麦肯100年来自己的积累。象这样一些东西都是你们的,和我们广告学的专业教育之间你认为没有关系,是不是? 莫康孙:是,我觉得没有关系。胡晓芸:没有关乐? 莫康孙:规范是什么样的?比方说你们是建筑系的老师,你看现在南京有那么多的大楼,每个城市都有很好看的大楼,有很多公寓,很多平房要建。不规范大楼
Hu Xiaoyun: Mo teacher, you have been emphasizing a concept that is the concept of norms. This specification in the 4A company, in addition to the outside world or industry conventions, as well as each company’s own, individual, independent, standardized operating procedures, which is other companies do not have, such as you are McCain 100 years Own accumulation. Something like this is yours, and you do not think you have any relationship with the professional education in advertising, is not it? Mok Sun Sun: Yes, I think it does not matter. Hu Xiaoyun: There is no music? Mok Sun Sun: What is the norm? For example, you are a teacher in the Department of Architecture. Now you see there are so many buildings in Nanjing. Every city has a good looking building. There are many apartments, many Bungalows to be built. Not standard building