农行的“春天行动”已经开展好多年了,在县域金融市场,其工作重心是通过关系营销稳固和拓展业务蓝海。关系营销,就是把营销活动看成一个银行与消费者、供应商、分销商、竞争者及其他公众发生互动作用的过程,其核心是建立并发展与这些公众的良好关系,实现产品营销。做好关系营销,应从以下三个方面着手。其一,增加感情联系,提高客户保持率。要树立“老客户是主角”的 Agricultural Bank of China’s “Spring Action” has been going on for years. In the county financial market, the focus of its work is to solidate its business through relationship marketing and expand its business Blue Ocean. Relationship marketing is the marketing activities as a bank and consumers, suppliers, distributors, competitors and other public interaction process, the core is to establish and develop good relations with these public, to achieve product marketing. Good relationship marketing, should proceed from the following three aspects. First, increase the emotional ties and improve customer retention. To establish “old customer is the protagonist ”