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随着我国现代企业制度的建立,企业原有的市场营销方式已经不能够适应社会发展的需求,因此营销人员需要积极转变自身的营销理念,构建更加科学的客户关系管理体系,从客户需求出发,制定出相应的营销方式。本文通过对企业市场营销中客户关系管理体系作用进行分析,从而更深刻的认识该管理体系,找到有利于企业市场营销的策略,增加企业的客户,提高企业的市场竞争力,为企业赢得更好发展空间。
With the establishment of modern enterprise system in our country, the original marketing methods of enterprises can no longer meet the needs of social development. Therefore, marketers need to actively change their own marketing concepts and build a more scientific CRM system. From the perspective of customer needs, Develop a corresponding marketing approach. This article analyzes the function of customer relationship management system in enterprise marketing so as to get a deeper understanding of the management system, to find a strategy conducive to business marketing, to increase business customers, to improve the market competitiveness of enterprises and to win the better for the enterprise Expansion capacity.