日本设计师深泽直人提出产品设计应是一种无意识设计。文章从体验的角度对无意识设计进行分析,提出对无意识设计的两点体会。一是以用户为主体、以需求为出发点、以体验引导使用;二是在体验中讲求人与物、环境达到完美的和谐。通过对体验的研究分析,无意识设计才能够透过表象,抓住人们潜意识里自由奔走的欲望,最终通过设计行为完美地将用户诉求表现出来。 Japanese designer Naoto Zensho proposed product design should be a kind of unconscious design. The article analyzes the unconscious design from the perspective of experience and puts forward two experiences on unconscious design. First, the user as the mainstay, the demand as a starting point, to experience the use of guide; the second is to emphasize the experience of people and things, the environment to achieve perfect harmony. Through the research and analysis of experience, unconscious design can capture the desire of people to run freely in the subconscious through the appearance, and finally display the user’s appeal perfectly through the design behavior.