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随着大数据和移动互联的崛起,以及用户市场的全面到来,互联网营销已进入3.0时代。如果说1.0时代是以媒体为核心,2.0时代是以品牌为核心,那么3.0时代就是以用户为核心的营销思维,互联网营销已经全面回归用户价值。据统计,中国移动互联网用户平均每天有效的媒体接触时间为5.8小时,其中移动端占用户触媒时长跃居第一。在这种竞争极为激烈的媒体环境下,所有的广告客户和代理商们,都在思考一个问题——投放效果。对公司而言,从根本上说就是流量问题。于是,
With the rise of big data and mobile Internet, as well as the full arrival of the user market, Internet marketing has entered the 3.0 era. If 1.0 era is the media as the core, 2.0 times is the brand as the core, then the 3.0 era is based on the user’s marketing thinking, Internet marketing has fully returned to the user value. According to statistics, China’s mobile Internet users an average of 5.8 hours of effective media contact time, of which the mobile terminal users account for the catalyst time leapt to first place. In this highly competitive media environment, all advertisers and agencies are thinking about a problem - delivery effect. For the company, it’s basically the traffic problem. then,