国泰航空的例子,让人不禁感慨品牌资产管理的不易, 因为国泰自上世纪40年代创立至今,经过了数十年的不懈努力才获得了今天的骄人成绩。从国泰获得的各种荣誉看,它已经获得了业界和客户的高度认同,并且这些荣誉及其良好口碑帮助它赢得了财务上的丰收。剃须刀竞相提价品牌资产进入良性循环的一个夸张的表现形式任何企业的品牌积累都希望像国泰那样达到良性循环——越多品牌资产,就越有能力投资于品牌资产积累,也就越能以单位相同的资源为股东创造更多的效益。这句话听起来理论味道太浓,举个 The example of Cathay Pacific, people can not help but feel the brand equity management is not easy, because Cathay Pacific since its creation in the 1940s so far, after decades of unremitting efforts to get today's remarkable achievements. From the various honors Cathay obtains, it has gained industry and customer high recognition, and these honors and their good reputation helped it to win the financial bumper harvest. Razor competing price-tagging brand assets into a virtuous circle of an exaggerated form of any business brand accumulation hope Cathay Pacific as a virtuous circle - as more brand equity, the more able to invest in the accumulation of brand equity, the more Can create more benefits for shareholders with the same resources in units. The sentence sounds too thick theory, give a