随着商品经济的发展,从审美的角度对广告进行的批评呈现出正反两种基本的取向。本文基于美学的广告批评产生的背景和哲学基础提出了肯定和否定两方面的批评观点,并就这两种观点提出了反思,明确指出传统美学和后现代美学在广告的作用下对艺术界限的模糊和消融。 With the development of commodity economy, criticism of advertisements from the perspective of aesthetics presents both positive and negative basic orientations. Based on the background and philosophical foundations of the aesthetic criticism, this thesis puts forward two aspects of criticism: affirmation and negation, and puts forward some reflections on these two points of view. It clearly points out that traditional aesthetics and postmodern aesthetics limit the art under the action of advertisement Fuzzy and ablation.