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在我国,大学生成为体育消费一个不容忽视的群体,他们拥有相当的消费潜力。如何引导大学生进行健康的体育消费,推动大学生体育消费市场逐步走向成熟是值得研究的课题。通过调查研究,大多数学生已具备良好体育意识和自学的体育消费行为,但处于低消费阶段,不少学生的体育观念仍十分淡薄。
In our country, college students become a group that can not be ignored in sports consumption, they have considerable consumption potential. How to guide college students to carry out healthy sports consumption and to promote gradual maturity of college sports consumer market are worth studying. Through the investigation and study, most of the students already have good sports awareness and self-study sports consumption behavior. However, at a low consumption stage, many students still have a very weak sports concept.