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在当前卫视自办节目投入越发巨大、市场环境发生变化的态势下,电视栏目如何稳脚跟、迎来新发展?《收藏马未都》是一档已经开播近七年的文化栏目,为了突破投入产出比失调的困扰,围绕广西卫视“产业卫视”的定位,该栏目深挖自身核心资源和优势,进行了一系列的产业化尝试,在坚守文化品质和内涵的前提下,努力寻求一条结合渠道整合、平台融合、衍生链开发等多种手段的差异化竞争道路。
In the current TV program run more and more huge, the market environment changes under the situation, the TV column how to gain a firm foothold, ushering in the new development? “The collection is not a horse” is a file has been running nearly seven years of cultural programs, in order to break through the input-output Compared with the positioning of Guangxi Satellite TV “Industrial Satellite TV”, this section digs its own core resources and advantages and conducts a series of industrialization attempts. Under the premise of maintaining cultural quality and connotation, this section strives to find a combination Channel integration, platform integration, derivative chain development and other means of competition in different ways.