开辟经济广播发展的新途径

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1986年12月15日,广东珠江经济广播电台成功发出了中国经济广播的第一声,之后全国各地的经济电台相继成立并迅速发展,在全国刮起了一股“经广”旋风,为推动广播改革发展作出了贡献。作为中国广播的一道独特风景,经济广播是伴随着社会主义市场经济体制的社会变革而产生的。在经历了十多年的快速发展后,由于受到广播专业化系列电台迅速扩大的内部竞争冲击,以及电视、报刊、网络的针对性专业化竞争,其发展出现了困难和徘徊,有些地方出现了分化,甚至关、停、并、转。近年来虽然也不乏在竞争中进行市场化改革的骄子,但其发展中的困难显而易见。在2005年10月召开的“2005全国经济广播委员会年会暨创新论坛”及11月召开的“经济广播发展高峰论坛”上,与会专家学者及业内人士一致认为,经济广播不该就此衰退,而是应该科学认识市场,重新找准定位,再振发展雄风。本期特别策划推出的一组文章是去年11月在武汉召开的“经济广播发展高峰论坛”上与会领导、专家学者及一些经济电台总监、副总监的发言摘要。由于篇幅所限,一些专家学者的发言未能刊发,请见谅。 On December 15, 1986, Guangdong Pearl River Economic Radio Station successfully delivered the first sound of China’s economic broadcasting. Afterwards, economic radio stations across the country were successively established and rapidly developed. As a result, there was a whirlwind of “economic and trade” across the country in order to promote Broadcasting reform and development made its contribution. As a unique landscape of Chinese broadcasting, economic broadcasting is accompanied by social changes in the socialist market economic system. After more than a decade of rapid development, due to the rapid internal competition shocks from broadcasting specialized radio stations and the targeted professional competition of television, newspapers and the Internet, the development has encountered difficulties and wandering in some places Differentiation, or even off, stop, and, turn. Although there is also no shortage of pride in market-oriented reforms in the competition in recent years, the difficulties in its development are obvious. At the “2005 National Economic and Broadcasting Commission Annual Conference and Innovation Forum” held in October 2005 and the “Economic Broadcast Development Summit Forum” held in November, experts and scholars attending the meeting agreed that the economic broadcasting should not be degenerated in this regard, Should be a scientific understanding of the market, re-identify the positioning, and then revitalize the glory. A series of articles specially planned for this issue are the speeches made by the leaders, experts and scholars and some economic radio directors and deputy directors of the “Economic Broadcast Development Forum” held in Wuhan in November last year. Due to space limitations, some experts and scholars failed to publish their speeches, please forgive me.
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