丰富多变的消费心理报载,不久前,中国社会调查事务所(SSIC)在北京、上海、天津、重庆、武汉、广州等地,就百姓的消费心理进行了调查研究,共收集有效样本1820份。调查结果表明,当前,消费者的消费心理丰富,并趋向多变,他们在购买活动中的心理倾向将直接影响其购买行为。调查显示,有93.1％的人在消费中有求实心理,认为商品的实际效用最重要,希望商品使用方便、经久耐用、维修方便、服务快捷; Not long ago, China Social Investigation Agency (SSIC) conducted a survey on people’s consumer psychology in Beijing, Shanghai, Tianjin, Chongqing, Wuhan, Guangzhou and other places, collecting a total of 1820 valid samples Copies The survey results show that at present, consumer psychology is rich and tends to change. Their psychological tendency in purchasing activities will directly affect their purchasing behavior. Survey shows that 93.1% of people in the consumer realistic pragmatic, that the actual effect of the most important commodity, I hope the product easy to use, durable, easy maintenance, fast service;