通常广告公司都希望能得到客户“大制作”的机会,并认为这才是建立品牌。其实,某品牌区域市场的导入、单品的季节销售、短线产品的执行等等这些案子,也并不只是执行层面上的小CASE。其实,往往就是因为这些小案子中的一些“精悍”的点,连成了品牌超速成长的线!正所谓:“小兵也能立大功”。本文两个案例就是很好的例证。 Often advertisers want the chance to get a “big production” from their customers and think it is brand building. In fact, the import of a certain brand of regional markets, the seasonal sales of single products, the implementation of short-term products, etc. These cases are not just small implementation-level CASEs. In fact, often because of these small cases in some of the “lean” points, even into a brand of speeding growth line! As the saying goes: “soldier can stand up.” Two cases in this article is a good example.