在一场突围式的促销战中,荷花蚊帐厂的战术是依次消灭促销的不利因素八十年代岁末。几番寒潮过后,蚊子少了,广州蚊帐厂的生计遇到了麻烦,生产开工严重不足。销售呈负增长;仓库里积压了三个月的存货;货款收不回;职工工资靠贷款发放。工厂瘫痪了。这是一家老字号:厂房破旧分散,插落在广州西城闹市之中,固定资产底子薄,产品陈旧单一。 In a breakout promotion war, the tactics of the Lotus Mosquito Net Factory were to eliminate the unfavorable factors of promotion in the late 1980s. After a few cold waves, fewer mosquitoes were found. The livelihoods of the Guangzhou mosquito net factory were in trouble and production was severely inadequate. The sales show a negative growth; the warehouse has a backlog of inventory for three months; the purchase price is not refundable; the wages of employees are paid by loans. The factory is paralyzed. This is a time-honored brand: the factory is dilapidated and decentralized, and it is located in the busy city of Xicheng in Guangzhou. The fixed assets are thin and the products are old and single.