书籍是人们的精神财富,阅读是我们获取知识和传承文化的源泉,是社会不断发展的动力,一个人知识的丰富,思想的进步,都来源于阅读,高校图书馆开展阅读推广活动对于引导大学生进行科学的阅读,提高阅读能力、激发阅读兴趣、提升阅读效率等方面起着非常重要的作用,应该让高校图书馆发挥其应有的作用。本文以新媒体时代作为思考背景,探讨了高校图书馆阅读推广服务的创新。 Books are the spiritual wealth of the people. Reading is the source of our knowledge and inheritance culture. It is the impetus of the continuous development of society. The enrichment of one’s knowledge and the progress of thought come from the reading. Reading and promoting activities by university libraries are very important to guide the students To carry out scientific reading, improve reading ability, stimulate reading interest, improve reading efficiency and so plays a very important role, should make the university library to play its due role. This article takes the new media age as the thinking background, explores the innovation of the university library reading promotion service.