品牌诞生之初如果就能有一个清晰、差异、有效的定位那是最理想的状态,但通常情况并不乐观,往往是在繁琐的广告活动中偶然碰撞出火花,并且抓住了火花中的真谛,将之奉为圭臬才成就了直击人心的品牌核心价值,古老一点的大牌基本上都经历了这个过程。依云“Live Young”的品牌核心和“婴儿”这个所向披靡的符号元素现在众所周知,大家在赞赏其精妙关联的同时也好奇这是什么神来之笔,能将矿泉水和婴儿扯上关系,把“纯净、年轻”的定位挖掘出来?原来早在 If the beginning of the brand can have a clear, differentiated, effective positioning that is the best state, but usually not optimistic, often in the cumbersome advertising campaign accidental collision sparks, and seize the spark The true meaning, will be regarded as Guizhenjiu just hit the heart of the brand value of the heart, the older big big basically have gone through this process. Evian “Live Young ” brand core and “Baby ” this invincible symbolic element is now well known, we appreciate its exquisite association at the same time curious what is the magic of this, can mineral water and infants, Excavate the “pure, young” position?