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媒体融合的态势下,坚持正确舆论导向,弘扬社会主义核心价值观的宣传和引导尤为重要,正如习近平总书记强调的,做好新闻舆论工作,事关旗帜和道路,必须从党的工作全局出发把握新闻舆论工作,做到思想上高度重视、工作上精准有力。而切实做好这一点,重中之重就是要坚持正确政治方向。这就要求媒体从业人员要适应收视需求的变化,增强社会责任感,积极创新,用生动、富有亲和力的节目引导人们培育和践行社会主义核心价值观。
In the context of media convergence, it is particularly important to uphold the correct guidance of public opinions and propagandize the propaganda and guidance of the core values of socialism. As General Secretary Xi Jinping emphasized, in order to do a good job in public opinion media and a banner and a road, we must grasp from the overall situation of the party’s work News media work, so ideological attention, work on the precise and powerful. To effectively do this, the most important thing is to adhere to the correct political direction. This requires that media practitioners should adapt to changes in audience demand, enhance their sense of social responsibility, innovate actively and guide people to cultivate and practice socialist core values through vivid and affluent programs.