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每年夏天,成千上万的包括中国在内的全球广告人涌向南法的那个小城。那么,在热闹的“大趴”之后,作为行业风向标的戛纳创意节,今年给我们留下了什么?戛纳创意节首席执行官Terry Savage与安索帕中国区首席执行官林真之间有过一场讨论。Terry Savage认为,戛纳之于广告业而言是反映,反映这个行业的潜在趋势。林真认为是引领,作用表现为:“不断扩大广告人和广告行业的认知范围,打破我们原来的疆界”。
Every summer, tens of thousands of global advertisers, including China, flock to the small town of Southern France. So what is left of us this year as the industry leader in the Cannes Creative Festival after the bustling “Big Boys”? Between Terry Savage, CEO of Cannes Creative Festival and Lin Zhen, CEO of Ansopshire China Have a discussion. Terry Savage believes Cannes is a reflection of the advertising industry, reflecting the potential trend in the industry. Lin really think that is leading, the role of performance: “continue to expand the advertising industry and the advertising industry to understand the scope of breaking our original border ”.