时政新闻的本质是新闻,时政新闻即使是在宣传,那也是在用报道具有新闻价值的事实进行宣传,而不是在进行生硬空洞、令人乏味的说教。进而言之,我国的新闻传媒既是党和政府的喉舌,也是人民的喉舌,从为人民服务的角度出发,时政新闻也应当树立受众观念,采用受众乐意接受的方法进行报道。特别是以快速、鲜活见长的广播媒体。 The essence of the current affairs news is news. Even if the current affairs news is publicized, it is also used to publicize newsworthy facts instead of being hard-pressed and boring. Furthermore, the news media in our country is not only the mouthpiece of the party and the government, but also the mouthpiece of the people. From the perspective of serving the people, the current affairs news should also establish the concept of audience and report it in a way that the audience is willing to accept. Especially in the fast-growing broadcast media.