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我在中央电视台海外专题部《中华医药》栏目供职数年。《中华医药》是一档跨越科教和服务两种风格的节目,非常幸运能在栏目提供的宝贵平台上进行创作。这里,我想把创作的感受进行梳理,探讨这类电视节目的话语方式。话语方式的改变,除了媒体传播竞争的需要外,也是因为我们传播大环境的改变,受众对于平等传播对话的要求已经越来越强烈。所以,“讲故事”已经成为中国电视创作的大趋势,如何从讲“好故事”到“讲好”故事是值得认真思考的问题。
I am in the CCTV overseas thematic department “Chinese medicine” column for several years. “Chinese medicine” is a program spanning both science and education and services, and is fortunate to be able to create on the valuable platform provided by the section. Here, I want to sort out the feelings of creation to explore the discourse of such television programs. In addition to the need of media dissemination and competition, the change of discourse style is also due to the change in the environment in which we spread our communications. The demands of the audience for dialogue on equal dissemination have become stronger and stronger. Therefore, “storyteller ” has become a trend of Chinese TV creation. How to tell a good story from a good story to a story worth serious consideration.