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中国动画在不断的发展中,动画片以及动画产业具有无国界语言障碍、消费群体广大、国际化强、市场需求大、产品生命周期长、无高能耗、不污染环境等特点,当今中国动画产业已经成为“朝阳产业”。在国际化动画产业的冲击下,中国动画要在机遇和挑战面前,充分的发挥自己产业的优势,走具有中国特色的动画发展之路。
In the constant development of Chinese animation industry, cartoon and animation industry have the characteristics of no boundary language barriers, large consumer groups, strong internationalization, large market demand, long product life cycle, no high energy consumption and no pollution to the environment. Today, China Animation Industry Has become “sunrise industry ”. Under the impact of the international animation industry, Chinese animation should give full play to the advantages of its own industries and take the road of animation development with Chinese characteristics in the face of opportunities and challenges.