自古有道是“王婆卖瓜,自卖自夸”。其中不无贬义,主要是指那些利用夸大事实,蒙骗消费者的虚假广告(片)和“广告人”。但是,卖东西的不吆喝、不以己物示人,消费者又何以知晓,又怎么能够引起需求冲动呢?现实生活的定律是“卖瓜”者,必须自卖(也有他人代卖的“)自夸”。而其高妙? Since ancient times, there is a “Queen to sell melon, since boast boast.” Among them, there is no derogatory meaning, mainly referring to the use of exaggerated facts to deceive consumers false advertising (film) and “advertising people.” However, selling things do not shout, do not have to show people, how consumers know, how can it cause demand impulse? The law of real life is “selling melon” who must sell (and others to sell) boast". And its wonderful?