AP(Account Planning),是一种谙熟消费者心理、代表消费者发言、提出消费者观点的新角色。有人这样描述AP的形象:在一张杂乱的床上,一位男广告人和数名十三、四岁的少年玩电子游戏,而且一玩就是一天;在另一个地方,一位女广告人坐在厨房里,整天观察家庭主妇的日常生活;也有一派雅皮 AP (Account Planning), is a new character familiar with consumer psychology, speak on behalf of consumers, put forward consumer perspectives. Someone described the image of AP like this: on a cluttered bed, a male advertiser and several thirteen or four year olds play video games and play for one day. In another place, a woman advertises In the kitchen, observe the day-to-day life of housewives; also have a party yuppie