随着经济发展和传媒行业的繁荣,广告的作用日益为人们所重视。与此同时,涉广告纠纷作为新的纠纷类型,在人们视野中也日渐增加。由于广告合同内容的专业性、履行范围的广泛性以及相关法律调整的概括性,使得许多人不知如何面对这类纠纷。因此,笔者在此介绍几个典型案例,以期促进当事人积极面对纠纷,掌握新的解决办法。 With the economic development and the prosperity of the media industry, the role of advertising is increasingly valued by people. At the same time, disputes involving advertising as a new type of dispute, in the people’s perspective is also increasing. Because of the professional nature of advertising contracts, the breadth of their scope of performance and the generality of the relevant legal adjustments, many people do not know how to deal with such disputes. Therefore, I hereby introduce a few typical cases, with a view to promoting the parties to actively face disputes and master new solutions.