论文部分内容阅读
本文首先简述了“顾客让渡价值”理论,指出顾客在挑选商品时,会不断地从价值和成本两方面进行综合平衡,最终选择对于自己而言价值较高而成本又较低,即“顾客让渡价值”最大的商品作为首选。其次,分析了目前连锁眼镜企业现有模式存在的问题,如商业模式定位不清晰、盈利模式单一、未差别对待不同群体眼镜消费行为等。最后,从回归专业化、扩充服务内容、创新产品、提高员工价值、提升形象价值以及跟上“微”时代的步伐等六方面提出建议,以期连锁眼镜企业能够健康有序的发展,并不断创造新的发展高度。
This paper first briefly describes the theory of “Customer Delivered Value”, points out that when customers choose commodities, they will keep a comprehensive balance between value and cost. The final choice is higher in value and lower in cost. That is, “Customer Delivered Value” is the first choice of the largest commodity. Secondly, it analyzes the existing problems existing in the existing chain glasses business model, such as the unclear positioning of the business model, single profit model, and no difference in the consumption behavior of different groups of glasses. Finally, from the return to specialization, expansion of service content, product innovation, employee value enhancement, enhance the image value and keep pace with the “micro ” era and so on six aspects, in order to chain eyeglasses enterprise can healthy and orderly development, and Constantly create a new height of development.