企业电视台是一个企业发展壮大的产物,是一个企业综合实力的体现。随着越来越多经济实力雄厚企业的出现,企业电视台也越来越多。作为企业宣传工作的重要形式,企业电视起着传递信息、凝聚力量、引导舆论、展示企业形象等作用,为企业发展所做出的贡献不可否认。随着时代背景的的变化,新传播方式的出现,企业电视宣传工作也存在着诸多的问题和挑战;若一直墨守成规,不积极积极寻找对策,不转变宣传思想和报道模式,企业电视在企业生存和发展中的作用将会大打折扣。 Enterprise television is a product of the development and growth of enterprises is an embodiment of the overall strength of enterprises. As more and more enterprises with economic strength emerge, more and more corporate television stations are also available. As an important form of corporate publicity, corporate television plays the role of transmitting information, pooling strength, guiding public opinion and displaying corporate image, and its contribution to the development of the enterprise is undeniable. With the change of the background of the times and the emergence of new modes of communication, there are also many problems and challenges in the corporate television publicity work. If it has always adhered to rules and regulations, it will not actively look for countermeasures and do not change its propaganda and reporting modes. And the role of development will be greatly reduced.