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滢滢西湖水,滔滔钱江潮。座落在钱塘江北岸的杭州牙膏厂,是“人间天堂”绽开的一朵奇葩。也许是月宫的玉兔不堪寂寞,也许是地上的小朋友邀它作客,15年前,杭州牙膏厂的“新生儿”——小白兔儿童牙膏诞生了。1生不逢时,80年代初牙膏大战。全国牙膏库存7亿多支,还计划生产15亿支.而全国全年牙膏消费不过12亿支,产大于销啊！杭州牙膏厂“小白兔”的“哥哥”、“姐姐”,还有2000多万支躺在仓库里睡大觉呢！陈瑞华受命于此刻。钱塘江,以低潮来迎接他的到任。陈瑞华,宁波人氏。他从甬江边来到西子湖畔的浙江大学就读.科出机械制造专业。人世间,总是歪打正着。他在造纸厂、油脂化工厂、日化公司转辗磨炼之后,是改革的大潮把他涌到杭州牙膏厂厂长的岗位。初识钱江,不知水性。陈瑞华似乎有天生机灵的头脑,经过一番运筹之后,他毅然率领10余人.兵分8路,奔向市场的大海,寻找生机。国内当时尚无专业生产儿童牙膏的厂家,有兼做的,也因利薄而罢休。可全国儿童患龋齿等不同程度牙病的占80～90％。这是多么大的市场啊！陈瑞华看到这点,犹如在茫茫大海中见到航标。于是,他
Ying Ying West Lake, surging Qianjiang tide. Located in the north bank of Qiantang River in Hangzhou toothpaste factory, is “paradise” a wonderful flower blooming. May be the lunar jade rabbit unbearable lonely, may be invited to the ground floor of his friends, 15 years ago, Hangzhou Toothpaste Factory “newborn” - rabbit white toothpaste was born. 1 was born, the early 80 toothpaste wars. More than 700 million toothpaste stocks nationwide, but also plans to produce 1.5 billion. And throughout the year toothpaste consumption, but 1.2 billion, production is greater than the sales ah! Hangzhou toothpaste factory “Little White Rabbit,” “brother”, “sister”, there are more than 20 million lying in the warehouse to sleep it! Chen Ruihua ordered at this moment. Qiantang River, to ebb to meet his arrival. Chen Ruihua, Ningbo people. He came from the Yongjiang River to the West Lake to attend Zhejiang University. Branch out of machinery manufacturing professionals. The world is always crooked hit. He was in the paper mill, grease chemical plant, daily chemical company after rolling grinding, is the tide of reform he poured into the director of Hangzhou toothpaste factory positions. Qianjiang first acquaintance, I do not know water. Chen Ruihua seems to have a natural and clever mind, after some of the logistics, he resolutely led more than 10. Bingfen 8 Road, toward the market of the sea, looking for opportunities. At that time there is no domestic professional production of children’s toothpaste manufacturers, both concurrently, but also because of thin and give up. Children with dental caries in varying degrees can account for 80 to 90%. This is how big the market ah! Chen Ruihua see this point, as if in the vast sea to see the beacon. So, he