即便找到了“碎中心”也是不够的,我们现在还需要营销的矩阵,而且是体现在空间、媒体、载体、时间等上面的四维营销矩阵,只有这样才能把我们碎片化散落的目标消费受众网罗住。最美的时光走了,最好的时代却来临了。面对碎片化与移动化消费行为变迁趋势的我们,应该如何因需而变地进行营销变革呢?找到“碎中心”我们已经在前面讨论过,这早已是一个碎而再碎、裂而再裂的碎片化时代,但是,无论怎么碎片化,无论怎么去中心化,消费者都不会平均地分配自己的时间,他们总会在某些媒体、线上或线下的零售商上,投入更多的关注和更大的精力;他们总会在某些时间或空间上, Even finding a broken center is not enough. We now need a matrix of marketing, but also a four-dimensional marketing matrix embodied in space, media, carrier, time, and the like. Only in this way can we fragment our target consumption Audience snatched live. The best time is coming, the best is coming. In the face of the changing trend of fragmentation and mobile consumer behavior, how should we change our marketing to meet the needs of the market? We have already discussed the above, which is already a broken and then broken However, no matter how fragmented, no matter how decentralized, consumers will not allocate their own time evenly, they will always be in some media, online or offline retailers , Put more attention and more energy; they will always be in some time or space,