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在中国有茶道,在法国则有酒道,法国人的浪漫世人皆知,特别是时刻散发着高雅品位的法国女郎们,不过,在法国的最大乐事是饮酒。法国是世界著名的葡萄酒产地,在葡萄酒方面,法国人的聪明显露无疑:他们先是塑造出一种高雅和浪漫的法国神话,然后借此融入葡萄酒文化,让喝其他酒的“同僚们”不敢对葡萄酒说三道四,降低身价。这主要是法国人营销模式的独到贴切,法国人在推销自己的葡萄酒时,给人的感觉不是在推销酒,而是在推销一种高雅和浪漫的生活方式,引导消费者走向向往着的高雅生活。
There is a tea ceremony in China, a wine road in France, the romance of the French people, especially the French girls who always have an elegant taste. However, the greatest pleasure in France is drinking alcohol. France is a world-renowned producer of wines. In terms of wines, the French are clearly known for their cleverness: They first create an elegant and romantic French mythology, which is then integrated into the wine culture to allow other people to drink their “colleagues” Not dare to make irresponsible remarks on the wine, lower the value. This is mainly French unique marketing mode, the French people in the marketing of their own wine, the feeling is not in the promotion of wine, but in the promotion of an elegant and romantic lifestyle, to guide consumers toward the elegant longing life.