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调查背景:随着老百姓手中持有货币的增加,投资理财的“热衷度”与日俱增;各金融机构也在不断的增加各种理财服务,丰富理财产品种类吸引民间资本。调查形式:数字100市场研究有限公司与搜狐理财频道合作,针对普通消费者,对银行、保险、基金三种投资理财渠道进行了投资理财的网上
Survey Background: With the increase of currency held by ordinary people, the “enthusiasm” of investment and wealth management is increasing day by day. Financial institutions are also continuously increasing various wealth management services and enriching the types of wealth management products to attract private capital. Survey Form: Digital 100 Market Research Co., Ltd. and Sohu Financial Channel cooperation, targeting at ordinary consumers, banking, insurance, funds, investment and financing channels for the three types of investment and financial management online