人们的消费行为会受到消费心理的影响,消费心理大致分为四种,在消费者找寻、选择、购买、使用、评估和处置与自身相关的产品和服务时所产生,大致分为四种,分别是从众,求异,攀比和求实。消费心理会直接影响消费者的消费观念,进而影响消费者的行为,尤其是心智尚未成熟的高中生,非常容易受到不良消费心理的影响。研究影响高中生消费行为的心理,不仅能够对高中生的消费观念于行为有清晰明确的认知,有利于对市场经济的了解。文章基于高中生视角,以全面化客观化的角度分析看待问题,对影响高中生消费的心理作一个浅析。 People’s consumption behavior will be influenced by consumer psychology. There are four types of consumer psychology, which are divided into four categories when consumers find, select, purchase, use, evaluate and dispose of their own related products and services. Respectively, from the public, seeking differences, comparisons and truth-seeking. Consumer psychology will directly affect consumers’ perceptions of consumption, thereby affecting consumer behavior, especially those high-school students who are mentally immature, and are highly susceptible to adverse consumer psychology. Studying the psychology of influencing the behavior of high school students not only has a clear and definite understanding of high school students’ attitudes toward consumption, but also helps to understand the market economy. Based on the perspective of senior high school students, the article analyzes and views the problems from the perspective of overall objectivity and makes a brief analysis of the psychology that affects the consumption of high school students.