中国的车迷一定还记得两年前的早些时候日本三菱汽车的“帕杰罗汽车召回事件”,与此同时三菱汽车在日本也正遭遇着同样的恶性危机——“隐瞒汽车召回事件”。因为严重缺乏对消费者负责的观念的管理体制,因为怕汽车召回有坏影响和造成经济负担而无视消费者利益,隐瞒事实真相的做法被曝光后,对实行统一品牌策略的三菱集团的品牌形象造成了致命的损伤。命系Colt 三菱汽车新定位在面临严峻的形势下,为挽回不利局面,02年11月11日作为重整企业经 Chinese fans must remember the “Pajero car recall” of Japan’s Mitsubishi Motors two years earlier, while Mitsubishi Motors is facing the same vicious crisis in Japan - “concealing the car recall.” Because of the serious lack of management system of concept of being responsible for consumers, fear of consumer interests because of fear of car recall and financial burden, the practice of concealing the truth is exposed, the implementation of a unified brand strategy Mitsubishi Group’s brand image Caused a fatal injury. Life Colt Mitsubishi Motors new positioning In the face of the harsh situation, in order to restore the adverse situation, November 11, 2002 as a reorganization of enterprises