市场竞争让零售企业的促销的手段和方式都得到了空间的发展,开业促销、店庆促销、节日促销等等各类促销此起彼伏。而促销活动如何促成交易、吸引消费人群是获得收益的前提。在当今促销日趋雷同化的市场环境下,当促销手段无法与对 Market competition for retail sales and marketing methods and methods have been the development of space, opening promotions, store promotions, holiday promotions and so on all kinds of promotions one after another. How to promote the sale of transactions, attracting consumers is the premise of gain. In today’s increasingly promotional assimilation of the market environment, when the promotion means can not be right