武汉,是一个具有强大辐射和影响力的大都市。数家同质媒体同城相搏,使得武汉成为全国报业竞争最为惨烈的地区之一。这些“市场”动作主要是发行促销花样百出。降价、扩增版、赠礼券礼品……恶性竞争导致市场无序,国有资产流失,媒体公信力受损。盲目的恶性竞争也对网络产生诸多不利影响:庞大的促销开支导致对发行网络建设投入不足,发行员工及网络对促销产生无限制的等待、观望和依赖,市场开拓营销开拓意识淡薄、信心不足,工作形成惰性,促销费用、促销品的管理难度也增大……如何另辟蹊径,创新求变? Wuhan, is a metropolis with strong radiation and influence. Several homogeneous media cities competing in the same city have made Wuhan one of the most tragic areas in the newspaper industry in the country. These “market ” action is mainly the issue of promotional tricks. Price cuts, expanded editions, gift vouchers and gifts ... Vicious competition leads to disorderly markets, the loss of state assets and the loss of credibility of the media. Blind vicious competition also has a lot of adverse effects on the network: a huge promotional expenses led to inadequate investment in the construction of distribution networks, distribution of staff and the Internet have unrestricted waiting for sales, wait and see, market development, marketing awareness, lack of confidence, The formation of inertia, promotional costs, the management of promotional items also increase the difficulty ... ... How to find another way, innovation and change?