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熊勇出生年月1977年3月从事营销工作的时间:6年 1.所著著作:《招标的经济学分析》、《招标的理由》、《央视化的全国地方媒体网》、《电视媒体竞争策略思考》、《市场总监:广告部主任的职责》等多篇论述。 2.侧重行业:媒介领域(传播策略制定和媒介产品设计、营销)。 3.服务客户:石药集团、联邦制药、修正药业、裕兴电脑、长安汽车、天士力集团、红牛集团、大显手机、大连实德、科龙集团、统一石油、21金维他。 4.成功营销案例:成功完成历年来中央台招标;成功设计并全国推广《930剧场》并于当年获得近8000万元营业额;成功通过媒介策略解决客户的传播障碍,实现品牌和销售的提升。 5.特点:丰富媒介营销实战:累计代理执行客户媒介预算超过lO亿元;累计媒介销售额度超过2亿元。宏观思考问题:先关注媒介宏观,再考虑策略战术。擅长于客户媒介策略制定和媒介产品设计和营销。 E-mail:adxiong@vip.sina.com
Xiong Yong Date of Birth March, 1977 Time of Marketing: 6 years 1. Books: “Economic Analysis of Bidding,” “Bidding Reason,” “CCTV’s National Local Media Network,” “Television Media Competitive Strategy Thinking ”,“ Marketing Director: Director of Advertising Department, ”and many other discourses. 2. Industry Focus: The Media Sector (Communication Strategy Development and Media Product Design, Marketing). 3. Service Clients: Shijiazhuang Pharmaceutical Group, Federal Pharmaceutical, Pharmaceutical Amendment, Yuxing Computer, Changan Automobile, Tasly Group, Red Bull Group, Daxian Mobile Phone, Dalian Shide, Kelon Group, Unity Oil, and 21 Golden Vitamin. 4. Successful marketing cases: CNOOC bidding has been successfully completed over the years; the “930 Theater” has been successfully designed and popularized throughout the country and gained nearly 80 million yuan of turnover in the same year; successful media strategy has been adopted to solve customer’s communication barriers and achieve brand and sales promotion . 5. Features: rich media marketing combat: a total of more than lO billion media agency budget execution client; total media sales of more than 200 million yuan. Macro thinking issues: first focus on media macro, and then consider strategies and tactics. Good at client media strategy development and media product design and marketing. E-mail: adxiong@vip.sina.com