随着媒体竞争环境的不断变化,广播电视行业也面临着新的挑战,市场情况变得复杂起来。如何在新的不断变化的市场环境下,既保持传统媒体产业的影响力和竞争力,让广播电视产业在保持主营业务跟随市场变化,持续保持竞争优势的同时,让广播电视媒体的资产稳定增值成长,成了摆在广播电视媒体面前的一个课题。温州广播电视传媒集团近年来探索产业创新发展的方法,寻求产业拓展的新思维,形成了“深耕广播电视内容产业主营 With the changing media competitive environment, the radio and television industry is also facing new challenges and the market situation has become more complicated. How to maintain the influence and competitiveness of the traditional media industry under the new and constantly changing market environment so that the radio and television industry will keep the assets of the radio and television media stable while keeping its main business in line with the market changes and maintaining its competitive edge Value-added growth has become a subject placed in front of radio and television media. Wenzhou radio and television media group in recent years to explore ways of industrial innovation and development, to seek new ways of thinking of industrial development, formed a ”deep plowing the main content of radio and television content industry