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2015年,技术变革加速了媒体形态的迭代更新,密集出台的政策法规建构了不同媒体内容生产传播的边界,新旧媒体的竞合初步奠定了未来的传播格局。2016年足以令专注于媒体内容生产的研究者兴奋,内容产业将迎来更关键的一年:新旧媒体竞合格局将发生深刻变化,内容创新将继续提速,关于未来媒体的讨论或可落到实践,并由此引发深刻影响及延展效应。2016年,笔者的研究拟着力于这样一些场域:一、信息技术革命对媒体内容生产创新的推进及影响一定意义上讲,领跑此轮媒体变革的关键要素是科技。最
In 2015, the technological change accelerated the iterative updating of media forms. The intensive policies and regulations established the boundaries of production and dissemination of different media contents. The competition between new media and old media initially laid the future communication pattern. 2016 is enough to excite the researchers who focus on the production of media content. The content industry will usher in a more crucial year: profound changes will take place in the competitive landscape of new and old media, content innovation will continue to speed up, and discussions on future media may drop Practice, and thus trigger a profound impact and extension effect. In 2016, the author’s research is intended to focus on such fields as: I. The promotion and impact of the information technology revolution on the innovation of media content production In a certain sense, the key factor leading this round of media revolution is science and technology. most