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如何摆脱内容同质化趋势的困扰?如何让缺乏“忠诚度”的用户黏在视频网站上?优酷有“优酷”的办法。经过市场经济优胜劣汰法则的洗礼,“资源为王”在视频网站业内已经成为共识。优酷引进新一季美剧资源,整合美剧内容,加强频道观众互动,实施差异化策略,提高用户忠诚度,逐渐建立起竞争壁垒,赢得了市场先机。抢占全新美剧资源,吸引用户眼球进入9月,美剧开启全新秋季档,优酷全力引进最新美剧资
How to get rid of the homogenization of the content of the problem? How to make the lack of “loyalty ” users stick in the video site? Youku “Youku ” approach. After the market economy survival of the fittest rule of baptism, “resources for the king ” in the video site industry has become the consensus. Youku introduced the new quarter of the United States drama resources, integration of the United States play content, strengthen channel audience interaction, the implementation of differentiation strategy to improve customer loyalty, and gradually establish barriers to competition, has won market opportunities. Seize the new US drama resources, to attract users eye into September, the United States opened a new autumn stall, Youku fully introduce the latest US drama