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一、民营旅行社发展的SWOT分析1.机遇①整体市场的扩大。根据WTO的互惠原则,在允许外资旅行社进入中国的同时,也应允许我国旅行社进入外国旅游市场。我国的民营旅行社可借机走出国门直接与参与当地的旅游市场竞争,拓展海外市场。因此,加入WTO后,将有利于我国旅行社同时从国内、
First, the development of private travel SWOT analysis 1. Opportunities ① the overall market expansion. According to the principle of WTO reciprocity, while allowing foreign travel agencies to enter China, we should also allow our travel agencies to enter the foreign travel market. China’s private travel agencies can take the opportunity to go abroad and directly participate in the local tourism market competition and expand overseas markets. Therefore, after joining the WTO, will be conducive to China’s travel agencies at the same time from the domestic,