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2014年3月,北京新世界酒店二楼会议厅内,恒大集团董事局主席许家印握住张默闻的手,郑重地说道:“张默闻,就是你了!我们一致认为你们可以成为恒大冰泉的战略合作伙伴,今天晚上就开始行动吧!”于是,在业界素有“策略准、创意狠、地位稳”之称的中国著名策划机构张默闻策划集团,正式拉开了服务恒大冰泉全案创意策划的序幕。接手恒大冰泉后,张默闻量身定制提出的“不是所有大自然的水都是好水”“我们搬运的不是地表水”等口号充满个性和态度,成为业界和消费者关注的焦点,引爆第四次“瓶
In March 2014, within the conference hall on the second floor of Beijing New World Hotel, Xu Jiayin, Chairman of Evergrande Group’s Board of Directors, took Zhang Mo Wen’s hand and solemnly said: ”Zhang Mo Wen is you! We all agree that you can become Evergrande As a strategic partner of Ice Spring, let’s take action tonight! “Thus, Zhang Mo Wen, a well-known Chinese planning agency known as” strategic standard, creative idea and steady position “, formally opened the door Service Evergreen Bingquan creative planning of the entire scene of the prelude. After taking over Hengda Bingquan, Zhang Mourmedes’s tailor-made ”not all nature’s water is good“, ”we are not carrying surface water“ and other slogans full of personality and attitude to become the industry and consumers The focus of attention, detonated the fourth ”bottle